Sam is an experienced strategic and organisational leader, with over 20 years’ senior management experience across private and third-sector organisations.

She understands how complex organisations work and how to turn challenges into practical, sustainable action.

Sam Maitland

Strategic & Organisational Lead

Sam Maitland in a black and white photo with long wavy hair, smiling and looking to her right, wearing a light-colored top and layered necklaces.

Penny is a Clinical Behaviour Analyst with extensive experience in neurodevelopment, behavioural science and evidence-based practice.

She brings a clinical lens to understanding behaviour, challenging assumptions and recognising how environments and systems shape people’s experiences and outcomes.

Penny Piggott

Clinical & Behavioural Lead

Penny Piggott in a black and white portrait with shoulder-length hair, wearing glasses and a collared shirt, smiling slightly.

We connect systems with people, strategy with behaviour, and evidence with practical action — identifying not just what needs to change, but what will make that change meaningful and sustainable.

Sam looks at the system: where the barriers are, what is getting in the way and what needs to shift.

Diagram of a central gear with connected arrows leading to five person icons around it, representing teamwork or process management.
Diagram of a central gear with connected arrows leading to five person icons around it, representing teamwork or process management.

Penny looks at the person within the system: what behaviour is communicating, what assumptions are being made and what people need to thrive.

Illustration of three faceless people connected by lines, with a smaller circle above them connected to each person, representing a network or social connection.